founder's diary
Here is my classic fundraising strategy...
Fundraising doesn't just happen. It's a series of intentional steps that drive the cash your way.
founder's diary
Founders Diary, Investor Dinners, NPD, Battle of Fates, Content Lists, Supply Chain Issues and Planning 6 Years Forward
Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.
Founders Odyssey
Founders Diary February 2026: Research Trips, Store Training, A Launch Dinner, Back Talk with Paloma, Dover St Parfums Pop Up, Japanese Garden, Drops of God.
From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.
founder's diary
Founders Diary January 2026 - Meetings, decks, how I set my annual strategic goals and the real reason I did an event in NYC.
I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so
founder's diary
When Luxury Became Labour
I’m Actively Unlearning Performative Pleasure
founder's diary
Founder's Diary #6 - Long Hours, Performance Pressure, Overwhelm and Shutdown.
I can't believe I still have to WORK?! OMG must I really labour all day?!
founder's diary
Founders Diary #5 - Brand Vehicles, Cashmere, Alex Eagle Puffa, Jaunty Hats, Mountain Restaurants, P50, Whiskey Sours, Climax Books.
I've been trying to figure out a way to explain what I mean when I say Brand Vehicles. If you remember my Ultimate Brand Building Checklist, there was a section on Brand Vehicles. I knew what I meant when I created it, but like most of my writing,
founder's diary
Founders Diary #3 | You need to taste the thing, if you want to cook the thing
Happy Sunday my darlings. I'm currently writing this from the pool at the villa in Senegal on my New Methods for Women Writers Retreat. The rest of the crew are still at the lagoon enjoying the beach while a few of them have gone horseback riding. I came
founder's diary
Proving Myself Since I Was In The Womb
Even though I have been living this crazy life for a long time, writing the second instalment of my diary is really hitting me how much of a ricochet my life is. Pinging from high to low, from busy to slow, from external to internal in just a short week.