39BC's Holiday Pop-Up Experience
If you’ve been joining The Worldbuilder Show every Sunday on The Stack World, you’ll have seen the BTS of building my beauty brand, 39BC.
Well it’s finally here! This November we launch with a Pop Up and I’d love to see you there! Here’s what we have in store…
39BC's Holiday Pop-Up Experience - An Immersive Residency to Celebrate the Season
From 19–25 November, 39BC takes residence at Mason & Fifth in Westbourne Park, London – a sensual unfolding across six days of immersion, intimacy, and return.
During the course of the week, 39BC will transform the boutique guesthouse into a modern sanctuary, inspired by ancient bathing rituals.
Expect complimentary gift wrapping, personalisation, and a few special surprises.
39BC Launch Party
Experience the world of 39BC through a series of captivating events – including film screenings that inspired the creation of Vol I – Alexandria, a calligraphy workshop, and a live podcast recording – each exploring themes of ritual, bathing, and transformation.
Deep Read Salon
RSVP to Sharmadean Reid live in conversation with Phoebe Lovatt
The Full 39BC Holiday Pop-Up Experience Calendar
Sharmadean Reid introduces L’Effrontée. Screening - 20th November, 3pm-5pm
L’Effrontée (1985), directed by Claude Miller and starring Charlotte Gainsbourg, is the cinematic basis for Fig Milk — a study in innocence, appetite, and awakening. [RSVP]
39BC Launch Party - 20th November, 6pm-9pm
Join us at Mason & Fifth for an evening of scent, sound, and celebration, marking the opening of 39BC's first physical experience. [RSVP]
Live Calligraphy with Jenny Collier, 21st November, 2pm-5pm
Experience an afternoon of elegant personalisation with Jenny Collier — a Central Saint Martin’s graduate, master scribe and calligrapher by appointment to King Charles III.Guests are invited to have their 39BC gifts wrapped and hand-lettered by Jenny — each name, note, or monogram rendered with precision and grace, using the brand’s signature materials and restrained design. [RSVP]
Sharmadean Reid introduces Cleopatra, 21st November, 3pm-5pm
Cleopatra (1963), starring Elizabeth Taylor and Richard Burton, embodies the alliance of power and desire that anchors Silk Veil and Denarii — scent drawn from the meeting of empires and the intimacy of influence. [RSVP]
Sharmadean Reid introduces Fellini Satyricon, 22nd November, 3pm-5pm
Fellini Satyricon (1969) is a fever dream of Rome — erotic, surreal, and divine in its decay.It mirrors the opulent sensuality behind Silk Veil, where flesh meets philosophy and beauty demands contemplation. A cinematic feast of ritual and ruin — best experienced slowly. [RSVP]
Sharmadean Reid introduces Baraka, 23rd November, 3pm-5pm
Baraka (1992), directed by Ron Fricke, moves beyond dialogue — a visual meditation on humanity, ritual, and the sacred cycles of the earth.It reflects the stillness of Sage Water, the scent of spiritual return and elemental calm.A quiet hour of breath, rhythm, and reverence. [RSVP]
Sharmadean Reid introduces Alexander, 24th November, 4pm-6pm
Alexander (2004), directed by Oliver Stone, explores conquest and legacy — the mirror of Denarii’s ambition and the lineage that shaped Cleopatra’s world. Desire meets duty. Empire meets emotion. A portrait of power that reminds us: even the divine must decide what to surrender. [RSVP]
Sharmadean Reid introduces Cleopatra (1934), 25th November, 3pm-5pm
The final screening, Cleopatra (1934), directed by Cecil B. DeMille and starring Claudette Colbert, closes the week in quiet splendour.A vision of ritual, devotion, and departure — it echoes the energy of Silk Veil, the first scent in the 39BC collection.As empires fade and tides turn, the queen returns to herself.A fitting end to six days of ceremony, scent, and cinema. [RSVP]
Deep Read Salon: Sharmadean Reid and Phoebe Lovatt in Conversation
To close the 39BC Pop-Up, Sharmadean Reid joins writer and cultural commentator Phoebe Lovatt for a live recording of Deep Read in our Mason & Fifth Listening Lounge. Lovatt’s acclaimed podcast exploring books, ideas, and the rituals that shape creative life.Together, they’ll discuss the literary inspirations behind 39BC and the meditative connection between reading, bathing, and self-return. An intimate evening of dialogue and discovery — where thought meets pleasure, and conversation becomes ceremony. [RSVP]
I’ll be working at the store all week so do pop by and say hi!
Shar xx
