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Sharmadean Reid

Sharmadean Reid
London Diary - My take on Beauty Awards, Best Tailored Trousers, Newman Spa, Ilia Lip Liner, Photo Workshops, NPD Meetings... and more.

london diary

London Diary - My take on Beauty Awards, Best Tailored Trousers, Newman Spa, Ilia Lip Liner, Photo Workshops, NPD Meetings... and more.

I don’t know why this September felt more like a jolt. Maybe it was the fact that the weather completely turned on September 2, or that there was a flurry of invitations to nonstop beauty launches. Both of these just meant that I did not remotely feel eased into

lock-1 By Sharmadean Reid 13 Sep 2026
Founders Diary - Learning From My Mistakes.

founder's diary

Founders Diary - Learning From My Mistakes.

It's Saturday 5th of September and I'm writing this from the bath. I guess I've not had the best week because I've made a lot of mistakes. I always call these types of mistakes rookie errors because they're things you

lock-1 By Sharmadean Reid 06 Sep 2026
Neoliberalism has destroyed community

communities & societies

Neoliberalism has destroyed community

Happy Sunday. I was going to write a really great email about my packing list for Jamaica but as I was about to leave London to head back to Wolverhampton, I got a flat tyre. So instead sat waiting for the breakdown guy and I’m going to give you

lock-1 By Sharmadean Reid 02 Aug 2026
anxious ambition used to rule my life.

anxious ambition used to rule my life.

One of the most common things I hear from founders when I suggest therapy is, “I’m worried it’ll make me soft.” What they’re really saying is, “I’m worried it’ll take away my edge.” Because many of us know exactly where our ambition comes from. We

lock-1 By Sharmadean Reid 26 Jul 2026
summertime and the living is easy

founder's diary

summertime and the living is easy

The more time you spend around the 1%, the more you realise that everyone just disappears for the whole of August. Actualy, this isn’t just a wealthy people thing. It’s more of a cultural thing. People in Europe do not seem to work in August. A few years

lock-1 By Sharmadean Reid 18 Jul 2026
What I Learned From Designing 39BC’s First Men’s Bathing Event

39BC

What I Learned From Designing 39BC’s First Men’s Bathing Event

Founders always ask about funding. Lately, they've been asking about guest lists. That tells me something has shifted.

lock-1 By Sharmadean Reid 28 Jun 2026
How I Protect My Life Force

philosophy

How I Protect My Life Force

Life force is not something we possess once and for all; it is something we cultivate through a thousand small decisions every day.

lock-1 By Sharmadean Reid 21 Jun 2026
The Stack World has been acquired by CLIQ!

stack world

The Stack World has been acquired by CLIQ!

Five years ago, in the middle of a pandemic, I started The Stack World. What began as a pivot became a mission. I felt there was a generation of women building businesses, changing careers, raising capital, creating culture and reinventing themselves who simply weren’t being reflected in mainstream media.

By Sharmadean Reid 19 Jun 2026
Three Ways I Sell A Product Before It's Ready.

Business 2.0

Three Ways I Sell A Product Before It's Ready.

Stop waiting, start testing. Get it out so you can learn what works.

lock-1 By Sharmadean Reid 07 Jun 2026
9 reasons why you need to create a ritual for your brand.

39BC

9 reasons why you need to create a ritual for your brand.

Creating a 3 or 4 step ritual makes sense for a world builder as well as for increasing revenue. Heres how...

lock-1 By Sharmadean Reid 31 May 2026
Founders Diary: Why We’re Relaunching the 39BC Website Less Than a Year After Launch

Founders Diary: Why We’re Relaunching the 39BC Website Less Than a Year After Launch

One of the strange realities of building a brand is that launch day rarely resembles completion. More often, it is the moment the real architecture reveals itself. So yes — we are relaunching the 39BC website in June. And yes — we only launched the original site on August 29th 2025 Which

lock-1 By Sharmadean Reid 26 May 2026
Los Angeles Invented Modern Wellness. So Why Is New York Winning the Bathhouse Boom?

39BC

Los Angeles Invented Modern Wellness. So Why Is New York Winning the Bathhouse Boom?

I’m still reflecting on my trip to LA and Palm Springs. Where is the Cali new gen bath houses?

By Sharmadean Reid 24 May 2026
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New Methods For Women

New Methods For Women

Business, Culture & Philosophy for Women from Sharmadean Reid

A newsletter from Sharmadean Reid.

Business, Culture & Philosophy for Women from Sharmadean Reid

New Methods For Women
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