Part 5: Anatomy of a Subculture: What you need to survive.

This is the final part of a five-part series I’m writing about how subcultures are built. Read the rest here on. This week I list the 21 things I think you needed to build a subculture. hopefully they’ll inspire something in your process today. Building brands today is

The 9 Social Posts You Need to Launch Your Brand

I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.

Plumping Lip Gloss, The Serum That Healed My Retinol Burn, Chief of War, Jacquemus Blazers, and The Best Monkfish Meal I Ate.

Good Morning! I’ve been so productive lately! I had a little blip where my travels exhauzted my body and then I burnt my face by using to much retinol while on planes and trains and general AC recycled air but luckily I fixed it, repairing my skin in 4

3 Tech Mantras That Are Keeping Me Sane RN

I’m at that stage in the pre-launch where I’m second-guessing everything. * Labels? Maybe too light. * Boxes? Should I have just gone for the standard top-opening kind? * Website? I wanted it stripped back and super easy to check out on… but now I’m like, is it too plain?

Part 4: Travel is the Genesis of the Subculture

This is the fourth in a five-part series I’m writing about how subcultures are built and this essay is free to read for those logged in. Read the rest here. This week we breeze through some of the subcultures and spaces that millennials and above have created that younger

A/W 2025 Beauty Recs, Productivity and Plans

Because it got real cold and grey real quick...

When Work Feels Like Crack (and Other Confessions)

The mind is quite a funny thing isn’t it? Even funnier is the powerful control it has on the body. Over the last few weeks I’ve not been inspired to write one big thought because the launch of a new venture has made my mind anxious, scattered and

I finally launched my brand and I’m going to share the process every Sunday...

This post is free to read for those logged in... after the member wall I post some actual spreadsheets and docs about how I launched 39BC... I'm exhausted. Everyone has been on this journey with me over the last year as I have been building 39BC …alongside writing

Part 3: Some Millennial Spaces That Created Cultural Collisions

Part 2: Generational Rebellion: How Subcultures are Born

This is the third in a five-part series I’m writing about how subcultures are built. Read the rest here. This week, we dive into the socio and cultural conditions required for a subculture to be born. From September, Niamh Donoghue and I are hosting The Worldbuilder Show on The

Part 1. Advice to Gen-Alpha: How creating a club night will teach you everything you need to know about life, art and business.

This is the first in a five-part series I’m writing about how subcultures are built. Read the rest here. As I continue to build my brand I realise that a huge part of it comes from my lived experience in subcultures — the pirate stations, the club nights, the tiny

New Method 33 | But Take As Much As You Can

This week’s New Method — But Take As Much As You Can — is about rejecting the conditioning that tells women to be satisfied with less. Too often, we’re taught to take only what’s offered, to downplay our worth, and to see ambition as greed. This method flips that