I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so
Doing The Work gets to back to basecamp, but I think physics will propel you to higher heights.
ChatGPT cussed me out and told me I was over sharing….
It’s time to lock in girl. Because some things will 10x your life and everything else will drain you.
I’m Actively Unlearning Performative Pleasure
Many people always ask me: how I get started, how I stay focussed and how I remain confident. The answer is simple…
Your BWE Protocol will remind you who you are, what your purpose is and how you want to move through the world.
When I get an idea in my head, I'm very good at making it happen. So now I'll share my process with you. Are you ready for the race?
For 2026, I have some big things I want to achieve and I also want to ensure I don't drop the ball on self and family, so I'm plotting it all out on a wall chart. Here's how...
People are assessing your personal brand within seconds, and they're using it to decide whether to follow, subscribe, buy or invest in you. So you may as well craft it intentionally.
Do you know what you'll be doing aged 80? Fate willing, I do. Or at least I have an idea in my head of what I'll be doing because my life's work is very clear to me.
Happy Sunday! I'm basically done in. Drained. Ready to sleep. I won't of course, because this is the time of year when I bed down, schedule my entire year and do my Vision Setting. But it's deep work, so I'm happy. There&
founder's diary
I can't believe I still have to WORK?! OMG must I really labour all day?!
brand building
Tonight in our Stack World WORLDBUILDER SHOW we discussed the stages of worldbuilding and discussed Brand Vehicles again. You can watch the replay in your Stack app. But I thought it might be helpful to elaborate a little more and provide a case study to help everyone visualize precisely what
founder's diary
I've been trying to figure out a way to explain what I mean when I say Brand Vehicles. If you remember my Ultimate Brand Building Checklist, there was a section on Brand Vehicles. I knew what I meant when I created it, but like most of my writing,
Confidence, Senegal, New Methods Writing Retreat, making a plan for Wolverhampton, Prepping 39BC Pop Up…
founder's diary
Happy Sunday my darlings. I'm currently writing this from the pool at the villa in Senegal on my New Methods for Women Writers Retreat. The rest of the crew are still at the lagoon enjoying the beach while a few of them have gone horseback riding. I came
If you’ve been joining The Worldbuilder Show every Sunday on The Stack World, you’ll have seen the BTS of building my beauty brand, 39BC. Well it’s finally here! This November we launch with a Pop Up and I’d love to see you there! Here’s what
founder's diary
Even though I have been living this crazy life for a long time, writing the second instalment of my diary is really hitting me how much of a ricochet my life is. Pinging from high to low, from busy to slow, from external to internal in just a short week.
Founders Odyssey
Inside my week of mindset rewiring, brand launches, and Samurai meditation in Turkey.
Business 2.0
I've found the last couple of months really tough. Honestly, I've not been all that happy, and I feel...out of control. I feel like I'm being swept away from here to there, and my time is not my own. It's a
subcultures
This is the final part of a five-part series I’m writing about how subcultures are built. Read the rest here on. This week I list the 21 things I think you needed to build a subculture. hopefully they’ll inspire something in your process today. Building brands today is
39BC
I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.