Three Ways I Sell A Product Before It's Ready.

Stop waiting, start testing. Get it out so you can learn what works.

9 reasons why you need to create a ritual for your brand.

Creating a 3 or 4 step ritual makes sense for a world builder as well as for increasing revenue. Heres how...

Founders Diary: Why We’re Relaunching the 39BC Website Less Than a Year After Launch

One of the strange realities of building a brand is that launch day rarely resembles completion. More often, it is the moment the real architecture reveals itself. So yes — we are relaunching the 39BC website in June. And yes — we only launched the original site on August 29th 2025 Which

Los Angeles Invented Modern Wellness. So Why Is New York Winning the Bathhouse Boom?

I’m still reflecting on my trip to LA and Palm Springs. Where is the Cali new gen bath houses?

California Dreaming

Five days in California for bathing, beauty retailer and to meet our community.

My summer plans - what I'll be doing and where I'll be going this summer.

I'm back. Well I didn't really go anywhere but I'm back insofar as I have a new laptop and therefore I am unstoppable. I know it sounds really silly but I am the type of artist who really relies on their tools. For the

Founders Diary April - Mayfair construction sites, ikebana classes, VC offices, Wolverhampton blossom, Lagos gardens, Selfridges counters, Milan design fairs, New York bathhouses, Baltimore raves

Chaos, travel, products, it never ends…

Sorry but I'm bored of corporate feminism

I am prepping for tonights Stack World workshop and I had to stop because I'm bored. It's concepts and ideas I've talked about already (attachment theory), I wrote about it in my book (Know Your Attachment Style) and I've recorded videos on

Choosing Discipline Over Expansion

Exactly 5 months ago, we started shipping 39BC to the world, and it’s been a fantastic whirlwind. Pretty much everything I wanted and visualised for the business has happened within this short time, and as a result, the opportunities have come thick and fast.  Which is the precise point

Ignore Africa’s Luxury Consumer at Your Peril

There is a quiet arrogance in the global luxury industry. A long-standing assumption that wealth — and therefore taste — is concentrated in Europe, the United States, and parts of Asia. That everyone else is “emerging.” That everyone else is “next.” Africa has been “next” for over twenty years. And yet,

Here is my classic fundraising strategy...

Fundraising doesn't just happen. It's a series of intentional steps that drive the cash your way.

Founders Diary, Investor Dinners, NPD, Battle of Fates, Content Lists, Supply Chain Issues and Planning 6 Years Forward

Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.

newmethodsforwomen

The Path of Least Resistance.

For years I tried to win games that were never designed for me. Then I realised I could simply choose different ones.

Founders Odyssey

Founders Diary February 2026: Research Trips, Store Training, A Launch Dinner, Back Talk with Paloma, Dover St Parfums Pop Up, Japanese Garden, Drops of God.

From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.

Founders Odyssey

Today I Failed

What building something excellent quietly takes from you.

Business 2.0

It’s Not Boredom, It’s Self Sabotage

Sometimes your friends aren’t wrong about you. They’re just describing a version of you that no longer exists.

My First Proper Onsen Experience in Japan

Today I went to my first ever proper public onsen in Japan. I’m sitting in the gift shop / foyer area feeling completely relaxed, revived, restored. You’re not allowed to take pictures, so I’m writing this while it’s fresh in my body. After my 5am Eihei-ji

founder's diary

Founders Diary January 2026 - Meetings, decks, how I set my annual strategic goals and the real reason I did an event in NYC.

I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so

Healing the Past Doesn't Always Determine Your Future

Doing The Work gets to back to basecamp, but I think physics will propel you to higher heights.

Productivity

What you should stop doing in 2026

ChatGPT cussed me out and told me I was over sharing….

Sometimes you have to say no... because this is your YEAR OF FOCUS.

It’s time to lock in girl. Because some things will 10x your life and everything else will drain you.

founder's diary

When Luxury Became Labour

I’m Actively Unlearning Performative Pleasure

vision & purpose

2026 Planning & Productivity

Many people always ask me: how I get started, how I stay focussed and how I remain confident. The answer is simple…

vision & purpose

Part 1 - Big Woman Energy Protocol

Your BWE Protocol will remind you who you are, what your purpose is and how you want to move through the world.