Day 9 - Are you treating yourself like an athlete?

Day 8 - Casting and Writing Creative Briefs

Imagine I’m driving back from the gym, going through the village when I see a big glistening body, sweating in the sun running up a steep hill. Wearing just blue shorts, sneakers, and socks. No phone, no headphones, no top. Even in the split second I drove past him,

Day 7 - YouTube Inspiration Counts as Research

I have completely neglected my home over the last month so I woke up today with the mission to clean my room. But no rest for those who are about to launch so while cleaning I listened to videos on beauty and marketing. I also continued on our content formats.

Day 6 - Competitor Analysis, Tone of Voice, Word List, and Content Formats

Today I didn’t have any particular intention of working, but what else am I going to do? I was due to look after all of my nieces and nephews this weekend, so I got up had a bath and did what my Grandma used to do which was cook

Day 5 - A launch is an ongoing process. How do I define it?

As to be expected today was a low to medium productivity. Fridays are always tough for me because I usually start so hyped on Monday and by Friday I can barely string a sentence together. Just like my human design said, I ebb and flow and by Friday I’m

New Method 26 | Define Your Personal Vision, Mission and Principles

This is your weekly affirmation to help you build your personal philosophy. Have a great weekend! Take a deep breathe in...and say it with me... A manifesto is a rallying cry to the world, and our personal Vision, Mission and Principles is a rallying cry to the self. We

Day 4 - Email Marketing is a crazy underrated channel.

I totally forgot that I have a work addiction. The last three days have been a return to a pace of working that I displayed for years with every new business, every new project, every new launch. I have been at my desk from dawn to dusk and way beyond,

Day 3 - Write all your brand copy and then Create a Custom GPT that can write for your brand

Continuing our real time brand building exercise where Premium Members can watch me build a brand in two weeks!

Day 2- Product Pack Shots for PR & E-Commerce

Today was a bit of a write-off. I spent the morning driving back from visiting and friend and I was exhausted. Had a bath, had a nap and then started work. Then there was a power cut. I read Plutarch's Biography of Antony for a bit and mooched

Day 1 - Build Your Press Kit

Welcome to my two-week series on every step I’m doing to build my brand. At the end, I’ll share a checklist with Premium Members.

Why Haven’t You Launched Your Brand Yet?

Over the next two weeks, I'll be sharing a Brand Launch Checklist by sending you a daily live update on what I'm doing to build my brand. If you need motivation to get started, this is your sign.

New Method 25 | Write a ‘Guide to Working with Me’

This is your weekly affirmation to help you build your personal philosophy. Have a great weekend! Take a deep breathe in...and say it with me... We take the time to create a document of our operating style, setting clear boundaries for the way we like to work. It is