Whenever I build a brand, I go deep and obsessive and I want to know everything about the world I am inspired by. For my VIP Members, I want to give you an exclusive BTS peek into my creative process.
The most epic checklist of the documents you need to launch your brand.
Today I was quite tired after a big week in London but a film producer chased me a visual treatment for the TV show that I’m writing and this is one of my horses that I’ve been neglecting lately. So I spent all morning and afternoon writing that
It’s Friday, which means a day of coaching and meetings. But I still managed to get some bits done. I developed a Custom Chat GPT to know everything about the brand but for some reason it keeps getting my customer profiles wrong. I have 4 customer profiles/user personas
This is your weekly affirmation to help you build your personal philosophy. Have a great weekend! Take a deep breathe in...and say it with me... We visualize an ambitious, powerful and even incredulous future for ourselves. We start young and we start early – some call it daydreaming. We form