Part 5: Anatomy of a Subculture: What you need to survive.
This is the final part of a five-part series I’m writing about how subcultures are built. Read the rest here on. This week I list the 21 things I think you needed to build a subculture. hopefully they’ll inspire something in your process today.
Building brands today is really about building worlds so Niamh Donoghue and I are hosting The Worldbuilder Show on The Stack World, where we do more a weekly deep dive into building a brand world and my process.
When I first moved back to my hometown in 2013, I had a lot of time in my hands. The internet just wasn't as noisy and busy as it is right now. I spent a lot of time binge-watching documentaries and I watched the Dazed Magazine music documentaries back to back in one sitting. And I realized that while the documentary itself had a formula, the subcultures did too. Every subculture that the films represented seemed to have similar elements that defined it as a subculture.
