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I’ve been feeling crazy anxious lately in a sort of low-level hum that sits underneath everything I do. And I want to understand it. Not brush past it with a motivational quote or bury it under a productivity hack. So I’m writing it out. Confidence isn’t the
brand building
I know my Brand Building Sprint newsletter series is over but every single day cool stuff happens that I really want to share with you all. So in that spirit, heres a little EOD note. Today was super busy, super productive and I even managed to have a nice lunch
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Everyone thinks a brand begins on launch day. After I wrote my ultimate Brand Building Checklist, it occurred to me that it's sort of looked like this brand has just appeared from nowhere. But it's been about a year or so of work. Or eight years
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If you know me by now you know I love a bath. I’m building an entire company around bathing. I love nothing more than waking up and immediately immersing myself fully in a bath, or the sea, or a swimming pool or an ice bath. I love massages, body
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Today I was quite tired after a big week in London but a film producer chased me a visual treatment for the TV show that I’m writing and this is one of my horses that I’ve been neglecting lately. So I spent all morning and afternoon writing that
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It’s Friday, which means a day of coaching and meetings. But I still managed to get some bits done. I developed a Custom Chat GPT to know everything about the brand but for some reason it keeps getting my customer profiles wrong. I have 4 customer profiles/user personas
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I forgot to send this last night because my girl Paloma is in London so I came down to see her and we had a sleepover chatting all night. One thing I probably did in my Season 1 was deprioritise time with friends and family because there is always just
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Imagine I’m driving back from the gym, going through the village when I see a big glistening body, sweating in the sun running up a steep hill. Wearing just blue shorts, sneakers, and socks. No phone, no headphones, no top. Even in the split second I drove past him,
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I have completely neglected my home over the last month so I woke up today with the mission to clean my room. But no rest for those who are about to launch so while cleaning I listened to videos on beauty and marketing. I also continued on our content formats.
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Today I didn’t have any particular intention of working, but what else am I going to do? I was due to look after all of my nieces and nephews this weekend, so I got up had a bath and did what my Grandma used to do which was cook