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Day 10 - Creative Visuals
I forgot to send this last night because my girl Paloma is in London so I came down to see her and we had a sleepover chatting all night. One thing I probably did in my Season 1 was deprioritise time with friends and family because there is always just
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Day 9 - Are you treating yourself like an athlete?
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Day 8 - Casting and Writing Creative Briefs
Imagine I’m driving back from the gym, going through the village when I see a big glistening body, sweating in the sun running up a steep hill. Wearing just blue shorts, sneakers, and socks. No phone, no headphones, no top. Even in the split second I drove past him,
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Day 7 - YouTube Inspiration Counts as Research
I have completely neglected my home over the last month so I woke up today with the mission to clean my room. But no rest for those who are about to launch so while cleaning I listened to videos on beauty and marketing. I also continued on our content formats.
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Day 6 - Competitor Analysis, Tone of Voice, Word List, and Content Formats
Today I didn’t have any particular intention of working, but what else am I going to do? I was due to look after all of my nieces and nephews this weekend, so I got up had a bath and did what my Grandma used to do which was cook
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Day 5 - A launch is an ongoing process. How do I define it?
As to be expected today was a low to medium productivity. Fridays are always tough for me because I usually start so hyped on Monday and by Friday I can barely string a sentence together. Just like my human design said, I ebb and flow and by Friday I’m
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Day 4 - Email Marketing is a crazy underrated channel.
I totally forgot that I have a work addiction. The last three days have been a return to a pace of working that I displayed for years with every new business, every new project, every new launch. I have been at my desk from dawn to dusk and way beyond,
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Day 3 - Write all your brand copy and then Create a Custom GPT that can write for your brand
Continuing our real time brand building exercise where Premium Members can watch me build a brand in two weeks!
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Day 2- Product Pack Shots for PR & E-Commerce
Today was a bit of a write-off. I spent the morning driving back from visiting and friend and I was exhausted. Had a bath, had a nap and then started work. Then there was a power cut. I read Plutarch's Biography of Antony for a bit and mooched
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Day 1 - Build Your Press Kit
Welcome to my two-week series on every step I’m doing to build my brand. At the end, I’ll share a checklist with Premium Members.
Business 2.0
Why Haven’t You Launched Your Brand Yet?
Over the next two weeks, I'll be sharing a Brand Launch Checklist by sending you a daily live update on what I'm doing to build my brand. If you need motivation to get started, this is your sign.