vision & purpose
Part 2 - The Horserace Method
When I get an idea in my head, I'm very good at making it happen. So now I'll share my process with you. Are you ready for the race?
founder's diary
Founders Diary #3 | You need to taste the thing, if you want to cook the thing
Happy Sunday my darlings. I'm currently writing this from the pool at the villa in Senegal on my New Methods for Women Writers Retreat. The rest of the crew are still at the lagoon enjoying the beach while a few of them have gone horseback riding. I came
Founders Odyssey
Founder’s Odyssey Issue 1 - What I learned about leadership, ceremony, and energy — from Joe Dispenza to a 16th-generation Samurai.
Inside my week of mindset rewiring, brand launches, and Samurai meditation in Turkey.
Business 2.0
It's time to make a change.
I've found the last couple of months really tough. Honestly, I've not been all that happy, and I feel...out of control. I feel like I'm being swept away from here to there, and my time is not my own. It's a
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The 9 Social Posts You Need to Launch Your Brand
I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.
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3 Tech Mantras That Are Keeping Me Sane RN
I’m at that stage in the pre-launch where I’m second-guessing everything. * Labels? Maybe too light. * Boxes? Should I have just gone for the standard top-opening kind? * Website? I wanted it stripped back and super easy to check out on… but now I’m like, is it too plain?
Business 2.0
Day 14 - Here is your total brand building checklist.
The most epic checklist of the documents you need to launch your brand.
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Day 13 - Pinterest Isn’t Just for Mood boards, It’s a Search Engine for Your Brand
Today I was quite tired after a big week in London but a film producer chased me a visual treatment for the TV show that I’m writing and this is one of my horses that I’ve been neglecting lately. So I spent all morning and afternoon writing that
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Day 12 - My Customer Chat GPT keeps getting my Customer Profiles Wrong. Here’s how I fixed it.
It’s Friday, which means a day of coaching and meetings. But I still managed to get some bits done. I developed a Custom Chat GPT to know everything about the brand but for some reason it keeps getting my customer profiles wrong. I have 4 customer profiles/user personas
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Day 11 - Clearing The Calendar
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Day 10 - Creative Visuals
I forgot to send this last night because my girl Paloma is in London so I came down to see her and we had a sleepover chatting all night. One thing I probably did in my Season 1 was deprioritise time with friends and family because there is always just
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