Business 2.0
Day 14 - Here is your total brand building checklist.
The most epic checklist of the documents you need to launch your brand.
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Day 13 - Pinterest Isn’t Just for Mood boards, It’s a Search Engine for Your Brand
Today I was quite tired after a big week in London but a film producer chased me a visual treatment for the TV show that I’m writing and this is one of my horses that I’ve been neglecting lately. So I spent all morning and afternoon writing that
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Day 12 - My Customer Chat GPT keeps getting my Customer Profiles Wrong. Here’s how I fixed it.
It’s Friday, which means a day of coaching and meetings. But I still managed to get some bits done. I developed a Custom Chat GPT to know everything about the brand but for some reason it keeps getting my customer profiles wrong. I have 4 customer profiles/user personas
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Day 11 - Clearing The Calendar
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Day 10 - Creative Visuals
I forgot to send this last night because my girl Paloma is in London so I came down to see her and we had a sleepover chatting all night. One thing I probably did in my Season 1 was deprioritise time with friends and family because there is always just
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Day 9 - Are you treating yourself like an athlete?
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Day 8 - Casting and Writing Creative Briefs
Imagine I’m driving back from the gym, going through the village when I see a big glistening body, sweating in the sun running up a steep hill. Wearing just blue shorts, sneakers, and socks. No phone, no headphones, no top. Even in the split second I drove past him,
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Day 7 - YouTube Inspiration Counts as Research
I have completely neglected my home over the last month so I woke up today with the mission to clean my room. But no rest for those who are about to launch so while cleaning I listened to videos on beauty and marketing. I also continued on our content formats.
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Day 6 - Competitor Analysis, Tone of Voice, Word List, and Content Formats
Today I didn’t have any particular intention of working, but what else am I going to do? I was due to look after all of my nieces and nephews this weekend, so I got up had a bath and did what my Grandma used to do which was cook
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Day 2- Product Pack Shots for PR & E-Commerce
Today was a bit of a write-off. I spent the morning driving back from visiting and friend and I was exhausted. Had a bath, had a nap and then started work. Then there was a power cut. I read Plutarch's Biography of Antony for a bit and mooched
Business 2.0
Why Haven’t You Launched Your Brand Yet?
Over the next two weeks, I'll be sharing a Brand Launch Checklist by sending you a daily live update on what I'm doing to build my brand. If you need motivation to get started, this is your sign.
AI
It's about time you wrote your personal AI Manifesto
When I pick up my son from boarding school, I will usually have spent the entire week making plans for what we will do together. On this particular Friday evening, I was excited to tell him that I was going to teach him how to use to create anime illustrations