39BC
39BC
Day 8 - Casting and Writing Creative Briefs
Imagine I’m driving back from the gym, going through the village when I see a big glistening body, sweating in the sun running up a steep hill. Wearing just blue shorts, sneakers, and socks. No phone, no headphones, no top. Even in the split second I drove past him,
39BC
Day 7 - YouTube Inspiration Counts as Research
I have completely neglected my home over the last month so I woke up today with the mission to clean my room. But no rest for those who are about to launch so while cleaning I listened to videos on beauty and marketing. I also continued on our content formats.
39BC
Day 6 - Competitor Analysis, Tone of Voice, Word List, and Content Formats
Today I didn’t have any particular intention of working, but what else am I going to do? I was due to look after all of my nieces and nephews this weekend, so I got up had a bath and did what my Grandma used to do which was cook
39BC
Day 2- Product Pack Shots for PR & E-Commerce
Today was a bit of a write-off. I spent the morning driving back from visiting and friend and I was exhausted. Had a bath, had a nap and then started work. Then there was a power cut. I read Plutarch's Biography of Antony for a bit and mooched
Business 2.0
Why Haven’t You Launched Your Brand Yet?
Over the next two weeks, I'll be sharing a Brand Launch Checklist by sending you a daily live update on what I'm doing to build my brand. If you need motivation to get started, this is your sign.
AI
It's about time you wrote your personal AI Manifesto
When I pick up my son from boarding school, I will usually have spent the entire week making plans for what we will do together. On this particular Friday evening, I was excited to tell him that I was going to teach him how to use to create anime illustrations
The Process
How To Build A Beauty Brand - Setting Up Socials is Boring But Necessary
Build your brand like you’ll sell it: essential social setup checklist for serious founders.
genderequity
The net and the ladder. The gender dynamics of failure and opportunity.
They say what goes up must come down. But in business, I couldn’t help but wonder… when men fall, why is there always a net?
Business 2.0
I found a WAH deck from 10 years ago—and nothing’s really changed
Today I stumbled across an old Google Drive folder. Inside it was a deck from a decade ago titled WAH Vision, Mission and Culture. We used this to train the new WAH Nail Artists who joined when we opened WAH SoHo in October 2016. I opened it expecting to cringe.
Productivity
The Only Way To Feel Accomplished is to Finish What You Started
This week has been a lot of feels. I finished a book proposal - 23k words on my next act. I also closed a project entity - the 7 year cycle ended. Free Book Club Tonight Yet despite these two big completions happening this week, I’ve been full of
Business 2.0
Keeping it in the Community
The acquisition of Bread by a new holding company led by Olamide Olowe shows a new way of doing business. Why didn't Glossier do this?