3 Tech Mantras That Are Keeping Me Sane RN

I’m at that stage in the pre-launch where I’m second-guessing everything.
- Labels? Maybe too light.
- Boxes? Should I have just gone for the standard top-opening kind?
- Website? I wanted it stripped back and super easy to check out on… but now I’m like, is it too plain?
The thing is, none of these decisions were random. Every single choice had thought, reasoning, strategy behind it.
But once you put your work into the world and start hearing other people’s plans and opinions, it’s so easy to spiral into “Am I getting this wrong?”
The truth is, it can’t be wrong — not if I made each decision with intention? Right???

When I started 39BC, I promised myself I wasn’t going to run it like my past businesses. I didn’t want to be overstretched, exhausted, trying to control every last detail. This time, I wanted to focus on what actually moves the needle: sales and distribution.
Having a brand is one thing, but if no one sees it, it doesn’t grow. So I’ve been putting my behind the scenes energy into that — lining up stockists, building relationships, thinking about long-term distribution.
But still, the doubt creeps in. My head is noisy. So noisy that even in the car — my old sanctuary where I’d blast music — I now drive in silence, just to give myself space to think. Today I forced myself to listen to Grimes Oblivion in repeat.
The thing that’s helping me stay grounded? Oddly enough: lessons from tech.