39BC
9 reasons why you need to create a ritual for your brand.
Creating a 3 or 4 step ritual makes sense for a world builder as well as for increasing revenue. Heres how...
39BC
Los Angeles Invented Modern Wellness. So Why Is New York Winning the Bathhouse Boom?
I’m still reflecting on my trip to LA and Palm Springs. Where is the Cali new gen bath houses?
founder's diary
California Dreaming
Five days in California for bathing, beauty retailer and to meet our community.
Founders Odyssey
Founders Diary February 2026: Research Trips, Store Training, A Launch Dinner, Back Talk with Paloma, Dover St Parfums Pop Up, Japanese Garden, Drops of God.
From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.
brand building
Worldbuilding Case Study: Miu Miu & How To Find Your Own Brand Vehicles
Tonight in our Stack World WORLDBUILDER SHOW we discussed the stages of worldbuilding and discussed Brand Vehicles again. You can watch the replay in your Stack app. But I thought it might be helpful to elaborate a little more and provide a case study to help everyone visualize precisely what
founder's diary
Founders Diary #5 - Brand Vehicles, Cashmere, Alex Eagle Puffa, Jaunty Hats, Mountain Restaurants, P50, Whiskey Sours, Climax Books.
I've been trying to figure out a way to explain what I mean when I say Brand Vehicles. If you remember my Ultimate Brand Building Checklist, there was a section on Brand Vehicles. I knew what I meant when I created it, but like most of my writing,
founder's diary
Founders Diary #3 | You need to taste the thing, if you want to cook the thing
Happy Sunday my darlings. I'm currently writing this from the pool at the villa in Senegal on my New Methods for Women Writers Retreat. The rest of the crew are still at the lagoon enjoying the beach while a few of them have gone horseback riding. I came
39BC
The 9 Social Posts You Need to Launch Your Brand
I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.
39BC
3 Tech Mantras That Are Keeping Me Sane RN
I’m at that stage in the pre-launch where I’m second-guessing everything. * Labels? Maybe too light. * Boxes? Should I have just gone for the standard top-opening kind? * Website? I wanted it stripped back and super easy to check out on… but now I’m like, is it too plain?
39BC
I finally launched my brand and I’m going to share the process every Sunday...
This post is free to read for those logged in... after the member wall I post some actual spreadsheets and docs about how I launched 39BC... I'm exhausted. Everyone has been on this journey with me over the last year as I have been building 39BC …alongside writing
39BC
Here is a list of all my fears and anxieties about starting again…
I’ve been feeling crazy anxious lately in a sort of low-level hum that sits underneath everything I do. And I want to understand it. Not brush past it with a motivational quote or bury it under a productivity hack. So I’m writing it out. Confidence isn’t the
brand building
Attention To Detail is Everything.
I know my Brand Building Sprint newsletter series is over but every single day cool stuff happens that I really want to share with you all. So in that spirit, heres a little EOD note. Today was super busy, super productive and I even managed to have a nice lunch