Day 1 - Build Your Press Kit
Welcome to my two-week series on every step I’m doing to build my brand. At the end, I’ll share a checklist with Premium Members.

The motive for today was to sort the press kit. The hardest thing about doing a full focussed work sprint is to avoid distractions, which is hard for me because they usually involve loved ones and I often welcome them.
Today I had 4, two of them planned and two unplanned. I dealt with them quickly and swiftly.
What’s in my press kit?