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Day 12 - My Customer Chat GPT keeps getting my Customer Profiles Wrong. Here’s how I fixed it.

Sharmadean Reid

04 Jul 2025 — 2 min read

😍

It’s Friday, which means a day of coaching and meetings. But I still managed to get some bits done.

I developed a Custom Chat GPT to know everything about the brand but for some reason it keeps getting my customer profiles wrong.

I have 4 customer profiles/user personas and for me it’s the fourth doc you ought to make when you’re building your brand.

Vision Mission Principles
What/Why/How
10 Brand Questions
Customer Profiles

all of these docs are in my GPT but if I asked it a question it would answer wrong.

and then I realised…

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