Day 13 - Pinterest Isn’t Just for Mood boards, It’s a Search Engine for Your Brand
Today I was quite tired after a big week in London but a film producer chased me a visual treatment for the TV show that I’m writing and this is one of my horses that I’ve been neglecting lately. So I spent all morning and afternoon writing that treatment. Which then exhausted me even more so I spent the afternoon and evening watching TV.
I watched Showgirls (1995) and then the documentary about the showgirls movie and then I watched a documentary about the London 7/7 attacks on Netflix. Then I was like - what brand work can I do from my phone in bed because I’m so tired?! So I used it as an opportunity to set up the Pinterest account.
I used to just treat Pinterest like a digital scrapbook — a place to pin dreamy bathrooms, outfit inspo, or ancient frescoes for creative projects. But for launching a new brand, I realised something:
Pinterest is not a moodboard. It’s a marketing channel.
I saw this with the Refy launch. Their Pinterest is locked in. And it’s not just any channel — it’s one of the most underrated search engines on the internet.
If your product is visual, aspirational, or beautiful — it needs to live on Pinterest.
