Day 3 - Write all your brand copy and then Create a Custom GPT that can write for your brand
Continuing our real time brand building exercise where Premium Members can watch me build a brand in two weeks!
Today I was going to do a Campaign Calendar but because Day 1+2 were image and timeline-focused, I decided to spend the day writing. This ended up actually being an important day.
Today I wrote incredibly detailed product sheets for all four of our products featuring:
- Fragrance Name:
- Category:
- Launch Date:
- RRP:
- Size:
- Stockist:
- Shipping Date:
- Press Contact:
- Story
- Founder's Note
- Historical Backstory
- Olfactive Profile
- Sensorial notes
- How to Apply
- Hero Ingredients (Base Oil)
- Formulation
- Ingredients INCI
- Shipping and Returns
In the spirit of my AI Manifesto, I have so far done the majority of the copywriting of the brand, with our agency Mestiza doing some of the early work, including naming the products (which was a huge "let go" moment for me.) This is not a job I would outsource because I love writing and of course the themes of the brand are very specific to me and my research.
However, I need to ramp up the volume of work, so today I spent 8am - 6pm writing and then at 6pm I created my own custom Brand Copywriter GPT who is now trained on everything I know.
How will I use this custom bot? I will share with all social media freelancers and design consultants, give to PR team and maybe duplicate it and tweak slightly for journalists.
Here's how it went:
After the paywall, I'll share a list of brand documents you need to write yourself (or aided with AI), and how to create a custom GPT with step by step screenshots and what to feed it. After launch I will also give you the link to my GPT so you can ask it anything!
