Day 6 - Competitor Analysis, Tone of Voice, Word List, and Content Formats

Today I didn’t have any particular intention of working, but what else am I going to do? I was due to look after all of my nieces and nephews this weekend, so I got up had a bath and did what my Grandma used to do which was cook all the food for the day in the morning and then leave everybody to help themselves.

I spent 1.5hr cooking while listening to the Diva episode of Critics at Large.

Then I retreated to the garden to lie in the Sun while writing a document on our competitors on my phone.

Are you constantly training your Brand AI?

My Custom Brand GPT has been working hard! But one of my clients was over hers, as it kept giving her generic answers. It turned out she didn’t take the time to train and configure her GPT. If you’ve made a custom GPT you’re not not using the full 8000 words of configuration text then you might not be getting the answers you need. Please go back to this article to get a step by step how. Since I’ve made mine, I've trained it daily and the improvement is insane!

However you need to be the voice to train it so when I wrote my COMPETITOR DOCUMENT, I 100% wrote it myself and then I fed it into my model to analyse and interrogate it.

At this point, it’s worth noting that I did my original competitor document one year ago but it was not a mood document, it was a spreadsheet of pricing and positioning to figure out what I should be and where we sat in the market. I calculated the formulation and the price per 100 mL of all competitive products.

FYI DID YOU KNOW THAT MOLTON BROWN IS MORE EXPENSIVE THAN AESOP!

Competitor Analysis Document

Here’s what’s in my competitor analysis document: