How To Build A Beauty Brand - Setting Up Socials is Boring But Necessary

I almost didn’t write this because it’s so dull. But trust me - it’s essential. If you’ve ever read my advice on starting a business with the exit in mind, this is the practical follow-up. In my new book proposal, I go one level deeper: decide now if you want to sell your business for £1, £10M or £100M - then build your operating systems accordingly.

One of your most valuable systems? Social media. Your social accounts are more valuable than your product, they’re the storefront, the pitch deck, and the brand equity all in one. Especially if you're building a consumer-facing brand. So don’t leave it to the intern.

After 15 years of chaos - accounts hacked, passwords lost, emails unrecoverable, staff leaving with logins, I’ve learned (painfully) what not to do. For my new business, I set everything up properly. Here's the exact checklist I used: