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Part 3: Some Millennial Spaces That Created Cultural Collisions

Sharmadean Reid

Sharmadean Reid

24 Aug 2025 — 16 min read
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Part 3: Some Millennial Spaces That Created Cultural Collisions

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The 39BC Body Oil Campaign Checklist

The 39BC Body Oil Campaign Checklist

I've genuinely had one of the worst workdays today, which is so unlike me. I've basically achieved nothing. I spent this morning in the bath dictating journal articles for the Japan collection, and after that finished, all I've done is mess around on the

lock-1 By Sharmadean Reid 20 Sep 2026
London Diary - My take on Beauty Awards, Best Tailored Trousers, Newman Spa, Ilia Lip Liner, Photo Workshops, NPD Meetings... and more.

London Diary - My take on Beauty Awards, Best Tailored Trousers, Newman Spa, Ilia Lip Liner, Photo Workshops, NPD Meetings... and more.

I don’t know why this September felt more like a jolt. Maybe it was the fact that the weather completely turned on September 2, or that there was a flurry of invitations to nonstop beauty launches. Both of these just meant that I did not remotely feel eased into

lock-1 By Sharmadean Reid 13 Sep 2026
Founders Diary - Learning From My Mistakes.

Founders Diary - Learning From My Mistakes.

It's Saturday 5th of September and I'm writing this from the bath. I guess I've not had the best week because I've made a lot of mistakes. I always call these types of mistakes rookie errors because they're things you

lock-1 By Sharmadean Reid 06 Sep 2026
Neoliberalism has destroyed community

Neoliberalism has destroyed community

Happy Sunday. I was going to write a really great email about my packing list for Jamaica but as I was about to leave London to head back to Wolverhampton, I got a flat tyre. So instead sat waiting for the breakdown guy and I’m going to give you

lock-1 By Sharmadean Reid 02 Aug 2026

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