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Part 3: Some Millennial Spaces That Created Cultural Collisions

Sharmadean Reid

Sharmadean Reid

24 Aug 2025 — 16 min read
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Part 3: Some Millennial Spaces That Created Cultural Collisions

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Founders Diary April - Mayfair construction sites, ikebana classes, VC offices, Wolverhampton blossom, Lagos gardens, Selfridges counters, Milan design fairs, New York bathhouses, Baltimore raves

Founders Diary April - Mayfair construction sites, ikebana classes, VC offices, Wolverhampton blossom, Lagos gardens, Selfridges counters, Milan design fairs, New York bathhouses, Baltimore raves

Chaos, travel, products, it never ends…

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Sorry but I'm bored of corporate feminism

I am prepping for tonights Stack World workshop and I had to stop because I'm bored. It's concepts and ideas I've talked about already (attachment theory), I wrote about it in my book (Know Your Attachment Style) and I've recorded videos on

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Choosing Discipline Over Expansion

Exactly 5 months ago, we started shipping 39BC to the world, and it’s been a fantastic whirlwind. Pretty much everything I wanted and visualised for the business has happened within this short time, and as a result, the opportunities have come thick and fast.  Which is the precise point

lock-1 By Sharmadean Reid 12 Apr 2026
Ignore Africa’s Luxury Consumer at Your Peril

Ignore Africa’s Luxury Consumer at Your Peril

There is a quiet arrogance in the global luxury industry. A long-standing assumption that wealth — and therefore taste — is concentrated in Europe, the United States, and parts of Asia. That everyone else is “emerging.” That everyone else is “next.” Africa has been “next” for over twenty years. And yet, anyone

By Sharmadean Reid 09 Apr 2026
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