39BC
What I Learned From Designing 39BC’s First Men’s Bathing Event
Founders always ask about funding. Lately, they've been asking about guest lists. That tells me something has shifted.
Business 2.0
Three Ways I Sell A Product Before It's Ready.
Stop waiting, start testing. Get it out so you can learn what works.
39BC
9 reasons why you need to create a ritual for your brand.
Creating a 3 or 4 step ritual makes sense for a world builder as well as for increasing revenue. Heres how...
brand building
Ignore Africa’s Luxury Consumer at Your Peril
There is a quiet arrogance in the global luxury industry. A long-standing assumption that wealth — and therefore taste — is concentrated in Europe, the United States, and parts of Asia. That everyone else is “emerging.” That everyone else is “next.” Africa has been “next” for over twenty years. And yet,
Founders Odyssey
Founders Diary February 2026: Research Trips, Store Training, A Launch Dinner, Back Talk with Paloma, Dover St Parfums Pop Up, Japanese Garden, Drops of God.
From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.
brand building
Worldbuilding Case Study: Miu Miu & How To Find Your Own Brand Vehicles
Tonight in our Stack World WORLDBUILDER SHOW we discussed the stages of worldbuilding and discussed Brand Vehicles again. You can watch the replay in your Stack app. But I thought it might be helpful to elaborate a little more and provide a case study to help everyone visualize precisely what
39BC
The 9 Social Posts You Need to Launch Your Brand
I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.
brand building
Part 1. Advice to Gen-Alpha: How creating a club night will teach you everything you need to know about life, art and business.
This is the first in a five-part series I’m writing about how subcultures are built. Read the rest here. As I continue to build my brand I realise that a huge part of it comes from my lived experience in subcultures — the pirate stations, the club nights, the
brand building
Attention To Detail is Everything.
I know my Brand Building Sprint newsletter series is over but every single day cool stuff happens that I really want to share with you all. So in that spirit, heres a little EOD note. Today was super busy, super productive and I even managed to have a nice lunch
39BC
From Idea to Launch: My 15-Month Brand-Building Diary
Everyone thinks a brand begins on launch day. After I wrote my ultimate Brand Building Checklist, it occurred to me that it's sort of looked like this brand has just appeared from nowhere. But it's been about a year or so of work. Or eight years
Business 2.0
Day 14 - Here is your total brand building checklist.
The most epic checklist of the documents you need to launch your brand.
39BC
Day 13 - Pinterest Isn’t Just for Mood boards, It’s a Search Engine for Your Brand
Today I was quite tired after a big week in London but a film producer chased me a visual treatment for the TV show that I’m writing and this is one of my horses that I’ve been neglecting lately. So I spent all morning and afternoon writing that