Business 2.0
Day 14 - Here is your total brand building checklist.
The most epic checklist of the documents you need to launch your brand.
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Day 13 - Pinterest Isn’t Just for Mood boards, It’s a Search Engine for Your Brand
Today I was quite tired after a big week in London but a film producer chased me a visual treatment for the TV show that I’m writing and this is one of my horses that I’ve been neglecting lately. So I spent all morning and afternoon writing that
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Day 12 - My Customer Chat GPT keeps getting my Customer Profiles Wrong. Here’s how I fixed it.
It’s Friday, which means a day of coaching and meetings. But I still managed to get some bits done. I developed a Custom Chat GPT to know everything about the brand but for some reason it keeps getting my customer profiles wrong. I have 4 customer profiles/user personas
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Day 11 - Clearing The Calendar
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Day 10 - Creative Visuals
I forgot to send this last night because my girl Paloma is in London so I came down to see her and we had a sleepover chatting all night. One thing I probably did in my Season 1 was deprioritise time with friends and family because there is always just
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Day 9 - Are you treating yourself like an athlete?
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Day 8 - Casting and Writing Creative Briefs
Imagine I’m driving back from the gym, going through the village when I see a big glistening body, sweating in the sun running up a steep hill. Wearing just blue shorts, sneakers, and socks. No phone, no headphones, no top. Even in the split second I drove past him,
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Day 7 - YouTube Inspiration Counts as Research
I have completely neglected my home over the last month so I woke up today with the mission to clean my room. But no rest for those who are about to launch so while cleaning I listened to videos on beauty and marketing. I also continued on our content formats.
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Day 6 - Competitor Analysis, Tone of Voice, Word List, and Content Formats
Today I didn’t have any particular intention of working, but what else am I going to do? I was due to look after all of my nieces and nephews this weekend, so I got up had a bath and did what my Grandma used to do which was cook
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Day 5 - A launch is an ongoing process. How do I define it?
As to be expected today was a low to medium productivity. Fridays are always tough for me because I usually start so hyped on Monday and by Friday I can barely string a sentence together. Just like my human design said, I ebb and flow and by Friday I’m
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Day 4 - Email Marketing is a crazy underrated channel.
I totally forgot that I have a work addiction. The last three days have been a return to a pace of working that I displayed for years with every new business, every new project, every new launch. I have been at my desk from dawn to dusk and way beyond,
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Day 3 - Write all your brand copy and then Create a Custom GPT that can write for your brand
Continuing our real time brand building exercise where Premium Members can watch me build a brand in two weeks!