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Sharmadean Reid

Sharmadean Reid
Worldbuilding Case Study: Miu Miu & How To Find Your Own Brand Vehicles

brand building

Worldbuilding Case Study: Miu Miu & How To Find Your Own Brand Vehicles

Tonight in our Stack World WORLDBUILDER SHOW we discussed the stages of worldbuilding and discussed Brand Vehicles again. You can watch the replay in your Stack app. But I thought it might be helpful to elaborate a little more and provide a case study to help everyone visualize precisely what

lock-1 By Sharmadean Reid 23 Nov 2025
Founders Diary #5 - Brand Vehicles, Cashmere, Alex Eagle Puffa, Jaunty Hats, Mountain Restaurants, P50, Whiskey Sours, Climax Books.

founder's diary

Founders Diary #5 - Brand Vehicles, Cashmere, Alex Eagle Puffa, Jaunty Hats, Mountain Restaurants, P50, Whiskey Sours, Climax Books.

I've been trying to figure out a way to explain what I mean when I say Brand Vehicles. If you remember my Ultimate Brand Building Checklist, there was a section on Brand Vehicles. I knew what I meant when I created it, but like most of my writing,

lock-1 By Sharmadean Reid 23 Nov 2025
My confidence issues are very real.

My confidence issues are very real.

Confidence, Senegal, New Methods Writing Retreat, making a plan for Wolverhampton, Prepping 39BC Pop Up…

lock-1 By Sharmadean Reid 16 Nov 2025
Founders Diary #3 | You need to taste the thing, if you want to cook the thing

founder's diary

Founders Diary #3 | You need to taste the thing, if you want to cook the thing

Happy Sunday my darlings. I'm currently writing this from the pool at the villa in Senegal on my New Methods for Women Writers Retreat. The rest of the crew are still at the lagoon enjoying the beach while a few of them have gone horseback riding. I came

lock-1 By Sharmadean Reid 09 Nov 2025
39BC's Holiday Pop-Up Experience

39BC's Holiday Pop-Up Experience

If you’ve been joining The Worldbuilder Show every Sunday on The Stack World, you’ll have seen the BTS of building my beauty brand, 39BC. Well it’s finally here! This November we launch with a Pop Up and I’d love to see you there! Here’s what

By Sharmadean Reid 07 Nov 2025
Proving Myself Since I Was In The Womb

founder's diary

Proving Myself Since I Was In The Womb

Even though I have been living this crazy life for a long time, writing the second instalment of my diary is really hitting me how much of a ricochet my life is. Pinging from high to low, from busy to slow, from external to internal in just a short week.

lock-1 By Sharmadean Reid 02 Nov 2025
Founder’s Odyssey Issue 1 - What I learned about leadership, ceremony, and energy — from Joe Dispenza to a 16th-generation Samurai.

Founders Odyssey

Founder’s Odyssey Issue 1 - What I learned about leadership, ceremony, and energy — from Joe Dispenza to a 16th-generation Samurai.

Inside my week of mindset rewiring, brand launches, and Samurai meditation in Turkey.

lock-1 By Sharmadean Reid 26 Oct 2025
It's time to make a change.

Business 2.0

It's time to make a change.

I've found the last couple of months really tough. Honestly, I've not been all that happy, and I feel...out of control. I feel like I'm being swept away from here to there, and my time is not my own. It's a

By Sharmadean Reid 19 Oct 2025
Things that make me happy

Things that make me happy

lock-1 By Sharmadean Reid 19 Oct 2025
Part 5: Anatomy of a Subculture: What you need to survive.

subcultures

Part 5: Anatomy of a Subculture: What you need to survive.

This is the final part of a five-part series I’m writing about how subcultures are built. Read the rest here on. This week I list the 21 things I think you needed to build a subculture. hopefully they’ll inspire something in your process today. Building brands today is

lock-1 By Sharmadean Reid 12 Oct 2025
The 9 Social Posts You Need to Launch Your Brand

39BC

The 9 Social Posts You Need to Launch Your Brand

I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.

lock-1 By Sharmadean Reid 05 Oct 2025
Plumping Lip Gloss, The Serum That Healed My Retinol Burn, Chief of War, Jacquemus Blazers, and The Best Monkfish Meal I Ate.

Monday Muse

Plumping Lip Gloss, The Serum That Healed My Retinol Burn, Chief of War, Jacquemus Blazers, and The Best Monkfish Meal I Ate.

Good Morning! I’ve been so productive lately! I had a little blip where my travels exhauzted my body and then I burnt my face by using to much retinol while on planes and trains and general AC recycled air but luckily I fixed it, repairing my skin in 4

lock-1 By Sharmadean Reid 01 Oct 2025
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New Methods For Women

New Methods For Women

Business, Culture & Philosophy for Women from Sharmadean Reid

New Methods For Women
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Business, Culture & Philosophy for Women from Sharmadean Reid