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Sharmadean Reid

Sharmadean Reid
Founders Diary #3 | You need to taste the thing, if you want to cook the thing

founder's diary

Founders Diary #3 | You need to taste the thing, if you want to cook the thing

Happy Sunday my darlings. I'm currently writing this from the pool at the villa in Senegal on my New Methods for Women Writers Retreat. The rest of the crew are still at the lagoon enjoying the beach while a few of them have gone horseback riding. I came

lock-1 By Sharmadean Reid 09 Nov 2025
39BC's Holiday Pop-Up Experience

39BC's Holiday Pop-Up Experience

If you’ve been joining The Worldbuilder Show every Sunday on The Stack World, you’ll have seen the BTS of building my beauty brand, 39BC. Well it’s finally here! This November we launch with a Pop Up and I’d love to see you there! Here’s what

By Sharmadean Reid 07 Nov 2025
Proving Myself Since I Was In The Womb

founder's diary

Proving Myself Since I Was In The Womb

Even though I have been living this crazy life for a long time, writing the second instalment of my diary is really hitting me how much of a ricochet my life is. Pinging from high to low, from busy to slow, from external to internal in just a short week.

lock-1 By Sharmadean Reid 02 Nov 2025
Founder’s Odyssey Issue 1 - What I learned about leadership, ceremony, and energy — from Joe Dispenza to a 16th-generation Samurai.

Founders Odyssey

Founder’s Odyssey Issue 1 - What I learned about leadership, ceremony, and energy — from Joe Dispenza to a 16th-generation Samurai.

Inside my week of mindset rewiring, brand launches, and Samurai meditation in Turkey.

lock-1 By Sharmadean Reid 26 Oct 2025
It's time to make a change.

Business 2.0

It's time to make a change.

I've found the last couple of months really tough. Honestly, I've not been all that happy, and I feel...out of control. I feel like I'm being swept away from here to there, and my time is not my own. It's a

By Sharmadean Reid 19 Oct 2025
Things that make me happy

Things that make me happy

lock-1 By Sharmadean Reid 19 Oct 2025
Part 5: Anatomy of a Subculture: What you need to survive.

subcultures

Part 5: Anatomy of a Subculture: What you need to survive.

This is the final part of a five-part series I’m writing about how subcultures are built. Read the rest here on. This week I list the 21 things I think you needed to build a subculture. hopefully they’ll inspire something in your process today. Building brands today is

lock-1 By Sharmadean Reid 12 Oct 2025
The 9 Social Posts You Need to Launch Your Brand

39BC

The 9 Social Posts You Need to Launch Your Brand

I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.

lock-1 By Sharmadean Reid 05 Oct 2025
Plumping Lip Gloss, The Serum That Healed My Retinol Burn, Chief of War, Jacquemus Blazers, and The Best Monkfish Meal I Ate.

Monday Muse

Plumping Lip Gloss, The Serum That Healed My Retinol Burn, Chief of War, Jacquemus Blazers, and The Best Monkfish Meal I Ate.

Good Morning! I’ve been so productive lately! I had a little blip where my travels exhauzted my body and then I burnt my face by using to much retinol while on planes and trains and general AC recycled air but luckily I fixed it, repairing my skin in 4

lock-1 By Sharmadean Reid 01 Oct 2025
3 Tech Mantras That Are Keeping Me Sane RN

39BC

3 Tech Mantras That Are Keeping Me Sane RN

I’m at that stage in the pre-launch where I’m second-guessing everything. * Labels? Maybe too light. * Boxes? Should I have just gone for the standard top-opening kind? * Website? I wanted it stripped back and super easy to check out on… but now I’m like, is it too plain?

lock-1 By Sharmadean Reid 28 Sep 2025
Part 4: Travel is the Genesis of the Subculture

subcultures

Part 4: Travel is the Genesis of the Subculture

This is the fourth in a five-part series I’m writing about how subcultures are built and this essay is free to read for those logged in. Read the rest here. This week we breeze through some of the subcultures and spaces that millennials and above have created that younger

lock-1 By Sharmadean Reid 18 Sep 2025
A/W 2025 Beauty Recs, Productivity and Plans

Monday Muse

A/W 2025 Beauty Recs, Productivity and Plans

Because it got real cold and grey real quick...

lock-1 By Sharmadean Reid 14 Sep 2025
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New Methods For Women

New Methods For Women

Business, Culture & Philosophy for Women from Sharmadean Reid

New Methods For Women
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Business, Culture & Philosophy for Women from Sharmadean Reid