39BC
9 reasons why you need to create a ritual for your brand.
Creating a 3 or 4 step ritual makes sense for a world builder as well as for increasing revenue. Heres how...
Founders Diary: Why We’re Relaunching the 39BC Website Less Than a Year After Launch
One of the strange realities of building a brand is that launch day rarely resembles completion. More often, it is the moment the real architecture reveals itself. So yes — we are relaunching the 39BC website in June. And yes — we only launched the original site on August 29th 2025 Which
39BC
Los Angeles Invented Modern Wellness. So Why Is New York Winning the Bathhouse Boom?
I’m still reflecting on my trip to LA and Palm Springs. Where is the Cali new gen bath houses?
founder's diary
California Dreaming
Five days in California for bathing, beauty retailer and to meet our community.
culture
My summer plans - what I'll be doing and where I'll be going this summer.
I'm back. Well I didn't really go anywhere but I'm back insofar as I have a new laptop and therefore I am unstoppable. I know it sounds really silly but I am the type of artist who really relies on their tools. For the
founder's diary
Founders Diary April - Mayfair construction sites, ikebana classes, VC offices, Wolverhampton blossom, Lagos gardens, Selfridges counters, Milan design fairs, New York bathhouses, Baltimore raves
Chaos, travel, products, it never ends…
Sorry but I'm bored of corporate feminism
I am prepping for tonights Stack World workshop and I had to stop because I'm bored. It's concepts and ideas I've talked about already (attachment theory), I wrote about it in my book (Know Your Attachment Style) and I've recorded videos on
Choosing Discipline Over Expansion
Exactly 5 months ago, we started shipping 39BC to the world, and it’s been a fantastic whirlwind. Pretty much everything I wanted and visualised for the business has happened within this short time, and as a result, the opportunities have come thick and fast. Which is the precise point
brand building
Ignore Africa’s Luxury Consumer at Your Peril
There is a quiet arrogance in the global luxury industry. A long-standing assumption that wealth — and therefore taste — is concentrated in Europe, the United States, and parts of Asia. That everyone else is “emerging.” That everyone else is “next.” Africa has been “next” for over twenty years. And yet, anyone
founder's diary
Here is my classic fundraising strategy...
Fundraising doesn't just happen. It's a series of intentional steps that drive the cash your way.
founder's diary
Founders Diary, Investor Dinners, NPD, Battle of Fates, Content Lists, Supply Chain Issues and Planning 6 Years Forward
Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.
newmethodsforwomen
The Path of Least Resistance.
For years I tried to win games that were never designed for me. Then I realised I could simply choose different ones.