Exactly 5 months ago, we started shipping 39BC to the world, and it’s been a fantastic whirlwind. Pretty much everything I wanted and visualised for the business has happened within this short time, and as a result, the opportunities have come thick and fast. Which is the precise point
brand building
There is a quiet arrogance in the global luxury industry. A long-standing assumption that wealth — and therefore taste — is concentrated in Europe, the United States, and parts of Asia. That everyone else is “emerging.” That everyone else is “next.” Africa has been “next” for over twenty years. And yet, anyone
founder's diary
Fundraising doesn't just happen. It's a series of intentional steps that drive the cash your way.
founder's diary
Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.
newmethodsforwomen
For years I tried to win games that were never designed for me. Then I realised I could simply choose different ones.
Founders Odyssey
From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.
Founders Odyssey
What building something excellent quietly takes from you.
Business 2.0
Sometimes your friends aren’t wrong about you. They’re just describing a version of you that no longer exists.
Today I went to my first ever proper public onsen in Japan. I’m sitting in the gift shop / foyer area feeling completely relaxed, revived, restored. You’re not allowed to take pictures, so I’m writing this while it’s fresh in my body. After my 5am Eihei-ji temple
founder's diary
I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so
Doing The Work gets to back to basecamp, but I think physics will propel you to higher heights.
Productivity
ChatGPT cussed me out and told me I was over sharing….
