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Sharmadean Reid

Sharmadean Reid
It's time to make a change.

Business 2.0

It's time to make a change.

I've found the last couple of months really tough. Honestly, I've not been all that happy, and I feel...out of control. I feel like I'm being swept away from here to there, and my time is not my own. It's a

By Sharmadean Reid 19 Oct 2025
Things that make me happy

Things that make me happy

lock-1 By Sharmadean Reid 19 Oct 2025
Part 5: Anatomy of a Subculture: What you need to survive.

subcultures

Part 5: Anatomy of a Subculture: What you need to survive.

This is the final part of a five-part series I’m writing about how subcultures are built. Read the rest here on. This week I list the 21 things I think you needed to build a subculture. hopefully they’ll inspire something in your process today. Building brands today is

lock-1 By Sharmadean Reid 12 Oct 2025
The 9 Social Posts You Need to Launch Your Brand

39BC

The 9 Social Posts You Need to Launch Your Brand

I started recording this as a voice note in this bath but somehow I accidentally stopped recording so now that I'm freshly washed (in SILK VEIL obvs, I wear my own garms) and my braids out and hair oiled, I'm sitting down to write this post.

lock-1 By Sharmadean Reid 05 Oct 2025
Plumping Lip Gloss, The Serum That Healed My Retinol Burn, Chief of War, Jacquemus Blazers, and The Best Monkfish Meal I Ate.

Monday Muse

Plumping Lip Gloss, The Serum That Healed My Retinol Burn, Chief of War, Jacquemus Blazers, and The Best Monkfish Meal I Ate.

Good Morning! I’ve been so productive lately! I had a little blip where my travels exhauzted my body and then I burnt my face by using to much retinol while on planes and trains and general AC recycled air but luckily I fixed it, repairing my skin in 4

lock-1 By Sharmadean Reid 01 Oct 2025
3 Tech Mantras That Are Keeping Me Sane RN

39BC

3 Tech Mantras That Are Keeping Me Sane RN

I’m at that stage in the pre-launch where I’m second-guessing everything. * Labels? Maybe too light. * Boxes? Should I have just gone for the standard top-opening kind? * Website? I wanted it stripped back and super easy to check out on… but now I’m like, is it too plain?

lock-1 By Sharmadean Reid 28 Sep 2025
Part 4: Travel is the Genesis of the Subculture

subcultures

Part 4: Travel is the Genesis of the Subculture

This is the fourth in a five-part series I’m writing about how subcultures are built and this essay is free to read for those logged in. Read the rest here. This week we breeze through some of the subcultures and spaces that millennials and above have created that younger

lock-1 By Sharmadean Reid 18 Sep 2025
A/W 2025 Beauty Recs, Productivity and Plans

Monday Muse

A/W 2025 Beauty Recs, Productivity and Plans

Because it got real cold and grey real quick...

lock-1 By Sharmadean Reid 14 Sep 2025
When Work Feels Like Crack (and Other Confessions)

When Work Feels Like Crack (and Other Confessions)

The mind is quite a funny thing isn’t it? Even funnier is the powerful control it has on the body. Over the last few weeks I’ve not been inspired to write one big thought because the launch of a new venture has made my mind anxious, scattered and

lock-1 By Sharmadean Reid 07 Sep 2025
I finally launched my brand and I’m going to share the process every Sunday...

39BC

I finally launched my brand and I’m going to share the process every Sunday...

This post is free to read for those logged in... after the member wall I post some actual spreadsheets and docs about how I launched 39BC... I'm exhausted. Everyone has been on this journey with me over the last year as I have been building 39BC …alongside writing

lock-1 By Sharmadean Reid 31 Aug 2025
Part 3: Some Millennial Spaces That Created Cultural Collisions

culture

Part 3: Some Millennial Spaces That Created Cultural Collisions

lock-1 By Sharmadean Reid 24 Aug 2025
Part 2: Generational Rebellion: How Subcultures are Born

culture

Part 2: Generational Rebellion: How Subcultures are Born

This is the third in a five-part series I’m writing about how subcultures are built. Read the rest here. This week, we dive into the socio and cultural conditions required for a subculture to be born. From September, Niamh Donoghue and I are hosting The Worldbuilder Show on The

lock-1 By Sharmadean Reid 19 Aug 2025
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New Methods For Women

New Methods For Women

Business, Culture & Philosophy for Women from Sharmadean Reid

New Methods For Women
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Business, Culture & Philosophy for Women from Sharmadean Reid