founder's diary
Here is my classic fundraising strategy...
Fundraising doesn't just happen. It's a series of intentional steps that drive the cash your way.
london diary
London Diary - My take on Beauty Awards, Best Tailored Trousers, Newman Spa, Ilia Lip Liner, Photo Workshops, NPD Meetings... and more.
I don’t know why this September felt more like a jolt. Maybe it was the fact that the weather completely turned on September 2, or that there was a flurry of invitations to nonstop beauty launches. Both of these just meant that I did not remotely feel eased into
founder's diary
Founders Diary - Learning From My Mistakes.
It's Saturday 5th of September and I'm writing this from the bath. I guess I've not had the best week because I've made a lot of mistakes. I always call these types of mistakes rookie errors because they're things you
founder's diary
summertime and the living is easy
The more time you spend around the 1%, the more you realise that everyone just disappears for the whole of August. Actualy, this isn’t just a wealthy people thing. It’s more of a cultural thing. People in Europe do not seem to work in August. A few years
39BC
9 reasons why you need to create a ritual for your brand.
Creating a 3 or 4 step ritual makes sense for a world builder as well as for increasing revenue. Heres how...
founder's diary
California Dreaming
Five days in California for bathing, beauty retailer and to meet our community.
founder's diary
Founders Diary April - Mayfair construction sites, ikebana classes, VC offices, Wolverhampton blossom, Lagos gardens, Selfridges counters, Milan design fairs, New York bathhouses, Baltimore raves
Chaos, travel, products, it never ends…
founder's diary
Founders Diary, Investor Dinners, NPD, Battle of Fates, Content Lists, Supply Chain Issues and Planning 6 Years Forward
Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.
Founders Odyssey
Founders Diary February 2026: Research Trips, Store Training, A Launch Dinner, Back Talk with Paloma, Dover St Parfums Pop Up, Japanese Garden, Drops of God.
From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.
founder's diary
Founders Diary January 2026 - Meetings, decks, how I set my annual strategic goals and the real reason I did an event in NYC.
I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so
founder's diary
When Luxury Became Labour
I’m Actively Unlearning Performative Pleasure
founder's diary
Founder's Diary #6 - Long Hours, Performance Pressure, Overwhelm and Shutdown.
I can't believe I still have to WORK?! OMG must I really labour all day?!