founder's diary
Here is my classic fundraising strategy...
Fundraising doesn't just happen. It's a series of intentional steps that drive the cash your way.
founder's diary
Founders Diary, Investor Dinners, NPD, Battle of Fates, Content Lists, Supply Chain Issues and Planning 6 Years Forward
Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.
newmethodsforwomen
The Path of Least Resistance.
For years I tried to win games that were never designed for me. Then I realised I could simply choose different ones.
Founders Odyssey
Founders Diary February 2026: Research Trips, Store Training, A Launch Dinner, Back Talk with Paloma, Dover St Parfums Pop Up, Japanese Garden, Drops of God.
From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.
Founders Odyssey
Today I Failed
What building something excellent quietly takes from you.
Business 2.0
It’s Not Boredom, It’s Self Sabotage
Sometimes your friends aren’t wrong about you. They’re just describing a version of you that no longer exists.
My First Proper Onsen Experience in Japan
Today I went to my first ever proper public onsen in Japan. I’m sitting in the gift shop / foyer area feeling completely relaxed, revived, restored. You’re not allowed to take pictures, so I’m writing this while it’s fresh in my body. After my 5am Eihei-ji
founder's diary
Founders Diary January 2026 - Meetings, decks, how I set my annual strategic goals and the real reason I did an event in NYC.
I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so
Healing the Past Doesn't Always Determine Your Future
Doing The Work gets to back to basecamp, but I think physics will propel you to higher heights.
Productivity
What you should stop doing in 2026
ChatGPT cussed me out and told me I was over sharing….
Sometimes you have to say no... because this is your YEAR OF FOCUS.
It’s time to lock in girl. Because some things will 10x your life and everything else will drain you.
founder's diary
When Luxury Became Labour
I’m Actively Unlearning Performative Pleasure