Happy Sunday, everybody. I’m currently writing this from the airport in Cairo, Egypt, having returned from a blissful few days at Al Moudira in Luxor. However, I’m feeling pretty emotionally porous today, and I’ve noticed a few reasons for that.
I've genuinely had one of the worst workdays today, which is so unlike me. I've basically achieved nothing. I spent this morning in the bath dictating journal articles for the Japan collection, and after that finished, all I've done is mess around on the
london diary
I don’t know why this September felt more like a jolt. Maybe it was the fact that the weather completely turned on September 2, or that there was a flurry of invitations to nonstop beauty launches. Both of these just meant that I did not remotely feel eased into
founder's diary
It's Saturday 5th of September and I'm writing this from the bath. I guess I've not had the best week because I've made a lot of mistakes. I always call these types of mistakes rookie errors because they're things you
communities & societies
Happy Sunday. I was going to write a really great email about my packing list for Jamaica but as I was about to leave London to head back to Wolverhampton, I got a flat tyre. So instead sat waiting for the breakdown guy and I’m going to give you
One of the most common things I hear from founders when I suggest therapy is, “I’m worried it’ll make me soft.” What they’re really saying is, “I’m worried it’ll take away my edge.” Because many of us know exactly where our ambition comes from. We
founder's diary
The more time you spend around the 1%, the more you realise that everyone just disappears for the whole of August. Actualy, this isn’t just a wealthy people thing. It’s more of a cultural thing. People in Europe do not seem to work in August. A few years
Many people always ask me: how I get started, how I stay focussed and how I remain confident. The answer is simple…
When I get an idea in my head, I'm very good at making it happen. So now I'll share my process with you. Are you ready for the race?
Writing Saved Me, And It Can Transform You Too
In our pursuit of equality, functionality, and practicality, have we forgotten the thrill of sensuality?
Business, Culture & Philosophy for Women from Sharmadean Reid
Founders always ask about funding. Lately, they've been asking about guest lists. That tells me something has shifted.
Life force is not something we possess once and for all; it is something we cultivate through a thousand small decisions every day.
Five years ago, in the middle of a pandemic, I started The Stack World. What began as a pivot became a mission. I felt there was a generation of women building businesses, changing careers, raising capital, creating culture and reinventing themselves who simply weren’t being reflected in mainstream media.
Stop waiting, start testing. Get it out so you can learn what works.
Creating a 3 or 4 step ritual makes sense for a world builder as well as for increasing revenue. Heres how...
One of the strange realities of building a brand is that launch day rarely resembles completion. More often, it is the moment the real architecture reveals itself. So yes — we are relaunching the 39BC website in June. And yes — we only launched the original site on August 29th 2025 Which
I’m still reflecting on my trip to LA and Palm Springs. Where is the Cali new gen bath houses?
Five days in California for bathing, beauty retailer and to meet our community.
I'm back. Well I didn't really go anywhere but I'm back insofar as I have a new laptop and therefore I am unstoppable. I know it sounds really silly but I am the type of artist who really relies on their tools. For the
Chaos, travel, products, it never ends…
I am prepping for tonights Stack World workshop and I had to stop because I'm bored. It's concepts and ideas I've talked about already (attachment theory), I wrote about it in my book (Know Your Attachment Style) and I've recorded videos on
Exactly 5 months ago, we started shipping 39BC to the world, and it’s been a fantastic whirlwind. Pretty much everything I wanted and visualised for the business has happened within this short time, and as a result, the opportunities have come thick and fast. Which is the precise point