Day 3 - Write all your brand copy and then Create a Custom GPT that can write for your brand

Continuing our real time brand building exercise where Premium Members can watch me build a brand in two weeks!

Day 2- Product Pack Shots for PR & E-Commerce

Today was a bit of a write-off. I spent the morning driving back from visiting and friend and I was exhausted. Had a bath, had a nap and then started work. Then there was a power cut. I read Plutarch's Biography of Antony for a bit and mooched

Day 1 - Build Your Press Kit

Welcome to my two-week series on every step I’m doing to build my brand. At the end, I’ll share a checklist with Premium Members.

Why Haven’t You Launched Your Brand Yet?

Over the next two weeks, I'll be sharing a Brand Launch Checklist by sending you a daily live update on what I'm doing to build my brand. If you need motivation to get started, this is your sign.

New Method 25 | Write a ‘Guide to Working with Me’

This is your weekly affirmation to help you build your personal philosophy. Have a great weekend! Take a deep breathe in...and say it with me... We take the time to create a document of our operating style, setting clear boundaries for the way we like to work. It is

It's about time you wrote your personal AI Manifesto

When I pick up my son from boarding school, I will usually have spent the entire week making plans for what we will do together. On this particular Friday evening, I was excited to tell him that I was going to teach him how to use to create anime illustrations

New Method 24 | Create Your Big Woman Energy Protocol

This is your weekly affirmation to help you build your personal philosophy. Have a great weekend! Take a deep breathe in...and say it with me... Understanding who we are has little value if we do not apply it to design our lives. So we diligently create our own personal

A Life Update!

Hey bb, I’ve celebrated another year around the sun and immediately after returning from holiday in Jamaica, I was back to the grindstone. And I mean the real one. I’ve basically taken a year sabbatical, not a proper proper one because I don’t know if I could

New Method 23 | Separate Constructive Criticism from Personal Attacks

This is your weekly affirmation to help you build your personal philosophy. Have a great weekend! Take a deep breathe in...and say it with me... We have been in a state of perpetual victimhood for thousands of years, and sometimes we like to keep ourselves there by taking external

How To Build A Beauty Brand - Setting Up Socials is Boring But Necessary

Build your brand like you’ll sell it: essential social setup checklist for serious founders.

The net and the ladder. The gender dynamics of failure and opportunity.

They say what goes up must come down. But in business, I couldn’t help but wonder… when men fall, why is there always a net?

New Method 22 | Train Your Internal Autocorrect

This is your weekly affirmation to help you build your personal philosophy. Have a great weekend! Take a deep breathe in...and say it with me... We commit to reprogramming our mental autocorrect with positive statements and inputs, repeating them obsessively until they become muscle memory for self-compassion and loving