summertime and the living is easy

The more time you spend around the 1%, the more you realise that everyone just disappears for the whole of August. Actualy, this isn’t just a wealthy people thing. It’s more of a cultural thing. People in Europe do not seem to work in August. A few years

What I Learned From Designing 39BC’s First Men’s Bathing Event

Founders always ask about funding. Lately, they've been asking about guest lists. That tells me something has shifted.

How I Protect My Life Force

Life force is not something we possess once and for all; it is something we cultivate through a thousand small decisions every day.

The Stack World has been acquired by CLIQ!

Five years ago, in the middle of a pandemic, I started The Stack World. What began as a pivot became a mission. I felt there was a generation of women building businesses, changing careers, raising capital, creating culture and reinventing themselves who simply weren’t being reflected in mainstream media.

Three Ways I Sell A Product Before It's Ready.

Stop waiting, start testing. Get it out so you can learn what works.

9 reasons why you need to create a ritual for your brand.

Creating a 3 or 4 step ritual makes sense for a world builder as well as for increasing revenue. Heres how...

Founders Diary: Why We’re Relaunching the 39BC Website Less Than a Year After Launch

One of the strange realities of building a brand is that launch day rarely resembles completion. More often, it is the moment the real architecture reveals itself. So yes — we are relaunching the 39BC website in June. And yes — we only launched the original site on August 29th 2025 Which

Los Angeles Invented Modern Wellness. So Why Is New York Winning the Bathhouse Boom?

I’m still reflecting on my trip to LA and Palm Springs. Where is the Cali new gen bath houses?

California Dreaming

Five days in California for bathing, beauty retailer and to meet our community.

My summer plans - what I'll be doing and where I'll be going this summer.

I'm back. Well I didn't really go anywhere but I'm back insofar as I have a new laptop and therefore I am unstoppable. I know it sounds really silly but I am the type of artist who really relies on their tools. For the

Founders Diary April - Mayfair construction sites, ikebana classes, VC offices, Wolverhampton blossom, Lagos gardens, Selfridges counters, Milan design fairs, New York bathhouses, Baltimore raves

Chaos, travel, products, it never ends…

Sorry but I'm bored of corporate feminism

I am prepping for tonights Stack World workshop and I had to stop because I'm bored. It's concepts and ideas I've talked about already (attachment theory), I wrote about it in my book (Know Your Attachment Style) and I've recorded videos on