Exactly 5 months ago, we started shipping 39BC to the world, and it’s been a fantastic whirlwind. Pretty much everything I wanted and visualised for the business has happened within this short time, and as a result, the opportunities have come thick and fast. Which is the precise point
brand building
There is a quiet arrogance in the global luxury industry. A long-standing assumption that wealth — and therefore taste — is concentrated in Europe, the United States, and parts of Asia. That everyone else is “emerging.” That everyone else is “next.” Africa has been “next” for over twenty years. And yet, anyone
founder's diary
Fundraising doesn't just happen. It's a series of intentional steps that drive the cash your way.
founder's diary
Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.
newmethodsforwomen
For years I tried to win games that were never designed for me. Then I realised I could simply choose different ones.
Founders Odyssey
From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.
Founders Odyssey
What building something excellent quietly takes from you.
Many people always ask me: how I get started, how I stay focussed and how I remain confident. The answer is simple…
When I get an idea in my head, I'm very good at making it happen. So now I'll share my process with you. Are you ready for the race?
Writing Saved Me, And It Can Transform You Too
In our pursuit of equality, functionality, and practicality, have we forgotten the thrill of sensuality?
Business, Culture & Philosophy for Women from Sharmadean Reid
Sometimes your friends aren’t wrong about you. They’re just describing a version of you that no longer exists.
Today I went to my first ever proper public onsen in Japan. I’m sitting in the gift shop / foyer area feeling completely relaxed, revived, restored. You’re not allowed to take pictures, so I’m writing this while it’s fresh in my body. After my 5am Eihei-ji temple
I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so
Doing The Work gets to back to basecamp, but I think physics will propel you to higher heights.
ChatGPT cussed me out and told me I was over sharing….
It’s time to lock in girl. Because some things will 10x your life and everything else will drain you.
I’m Actively Unlearning Performative Pleasure
Many people always ask me: how I get started, how I stay focussed and how I remain confident. The answer is simple…
Your BWE Protocol will remind you who you are, what your purpose is and how you want to move through the world.
When I get an idea in my head, I'm very good at making it happen. So now I'll share my process with you. Are you ready for the race?
For 2026, I have some big things I want to achieve and I also want to ensure I don't drop the ball on self and family, so I'm plotting it all out on a wall chart. Here's how...
People are assessing your personal brand within seconds, and they're using it to decide whether to follow, subscribe, buy or invest in you. So you may as well craft it intentionally.