One of the strange realities of building a brand is that launch day rarely resembles completion. More often, it is the moment the real architecture reveals itself. So yes — we are relaunching the 39BC website in June. And yes — we only launched the original site on August 29th 2025 Which
39BC
I’m still reflecting on my trip to LA and Palm Springs. Where is the Cali new gen bath houses?
founder's diary
Five days in California for bathing, beauty retailer and to meet our community.
culture
I'm back. Well I didn't really go anywhere but I'm back insofar as I have a new laptop and therefore I am unstoppable. I know it sounds really silly but I am the type of artist who really relies on their tools. For the
founder's diary
Chaos, travel, products, it never ends…
I am prepping for tonights Stack World workshop and I had to stop because I'm bored. It's concepts and ideas I've talked about already (attachment theory), I wrote about it in my book (Know Your Attachment Style) and I've recorded videos on
Exactly 5 months ago, we started shipping 39BC to the world, and it’s been a fantastic whirlwind. Pretty much everything I wanted and visualised for the business has happened within this short time, and as a result, the opportunities have come thick and fast. Which is the precise point
Many people always ask me: how I get started, how I stay focussed and how I remain confident. The answer is simple…
When I get an idea in my head, I'm very good at making it happen. So now I'll share my process with you. Are you ready for the race?
Writing Saved Me, And It Can Transform You Too
In our pursuit of equality, functionality, and practicality, have we forgotten the thrill of sensuality?
Business, Culture & Philosophy for Women from Sharmadean Reid
There is a quiet arrogance in the global luxury industry. A long-standing assumption that wealth — and therefore taste — is concentrated in Europe, the United States, and parts of Asia. That everyone else is “emerging.” That everyone else is “next.” Africa has been “next” for over twenty years. And yet, anyone
Fundraising doesn't just happen. It's a series of intentional steps that drive the cash your way.
Designing the next six years of 39BC revealed a small packaging red flag — and why our very first products might become collectors’ items.
For years I tried to win games that were never designed for me. Then I realised I could simply choose different ones.
From rewriting scent briefs in Japan to launching at Selfridges and installing Paris Fashion Week retail — this is the honest layer behind the growth.
What building something excellent quietly takes from you.
Sometimes your friends aren’t wrong about you. They’re just describing a version of you that no longer exists.
Today I went to my first ever proper public onsen in Japan. I’m sitting in the gift shop / foyer area feeling completely relaxed, revived, restored. You’re not allowed to take pictures, so I’m writing this while it’s fresh in my body. After my 5am Eihei-ji temple
I’m writing this on the train to London with that chemical cocktail of fear and excitement running through my veins because tomorrow I’m going to Japan for a 10 day research trip. Originally I booked this as a holiday for my son’s 15th birthday. I was so
Doing The Work gets to back to basecamp, but I think physics will propel you to higher heights.
ChatGPT cussed me out and told me I was over sharing….
It’s time to lock in girl. Because some things will 10x your life and everything else will drain you.